Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking

Autor/inn/en	Hembroff, Larry; Atkin, Charles; Martell, Dennis; McCue, Cindy; Greenamyer, Jasmine T.
Titel	Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking
Quelle	In: Journal of American College Health, 56 (2007) 3, S.325-332 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
Schlagwörter	Program Evaluation; Program Effectiveness; Young Adults; Drinking; Alcohol Abuse; Prevention; College Students; Interviews; Alcohol Education; Gender Differences; Student Attitudes; Parent Role; Michigan + Suchen Sie Ihr Suchwort? Programme evaluation; Programmevaluation; Young adult; Junger Erwachsener; Trinken; Prävention; Vorbeugung; Collegestudent; Interviewing; Interviewtechnik; Geschlechterkonflikt; Schülerverhalten; Parental role; Elternrolle
Abstract	The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. Objective: To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D., Inc, applied for and were awarded a 2-year US Department of Education grant in 2001. Participants: The authors surveyed 1,731 students within 2 weeks of their 21st birthday. Methods: Of all students turning 21 years old during the study, the authors randomly selected students for each group. A control group received no card. All others received the standard B.R.A.D. card or a gender-tailored message card. Results: Key findings include: 74% of students saved part of the card, 65% shared the card with family or friends, 22% reported thinking about the card during their celebration, 12% reported drinking less because of the card, 15% reported learning something new about alcohol poisoning, and 98% believed that MSU and B.R.A.D. should continue sending cards to students. Conclusions: Receiving, reading, and recalling the content of the B.R.A.D. card appears to reduce the total number of drinks a celebrant consumes. (Contains 2 tables.) (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10